Paola Pinna

 I was commissioned to create a video artwork to celebrate the 50 years anniversary of Adidas Superstars.​ 

Playing along the lines of the brief 'remix the past, create the future', I've built a small Adidas world in Unreal Engine where the animation takes place. 

An earthly, goddess-like avatar is portrayed while she evolves and morphs into a heightened, more fluid and spiritual being of light/angel of the future. The scene happens in a natural/'digital' environment, starting from ground until reaching a deep blue sky where the transformation happens.

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The project curated by Reasoned Art for Adidas original has been used for their anniversay campaing on Youtube and shown through some of the main capitals around Europe.

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